Scholarship Sales Pitches Can Be Costly

By Laura Pappano

If you're a high school student with college plans, just about anybody who mentions "scholarship" gets your attention.

But, beware of promises, says Heather Hippsley, assistant director of the enforcement division of the Federal Trade Commission in Washington.

The FTC has won injunctions and orders to pay restitution against several companies that have approached students by letter, phone, or over the Internet, offering to search for scholarships - and guaranteeing awards.

The searches cost from $59 to thousands of dollars. One company I dialed said it would cost $279 up front, and promised a scholarship in six years or my money back. Hmm.

"Unless they are the scholarship provider, there is no way they can guarantee a scholarship," Hippsley said. In some cases, she said, students are invited to a scholarship seminar at a local hotel and then given a high pressure sales pitch to buy services.

Clifford Wong, guidance counselor at Boston Latin Academy, knows several students who have been approached. "I ask what type of services they are offering, and, lo and behold, they are offering the same information offered for free," he said.

And that's the rub. The state's Higher Education Information center in the Boston Public Library doesn't charge for any of its services, including searching for scholarships and helping families fill out Financial Aid Forms. Check out their website at www.edinfo.org, or call 1-877-EDAID4U (1-877-332-4348). The College Board also has a scholarship search on its website at www.collegeboard.com.